Zite is a personal news reader application that was acquired by CNN back in August of 2011, and now CNN has sold Zite to Flipboard.
Flipbard is one of the most popular news and content reader applications on Apple’s iOS platform and Google’s Android platform, Flipboard had the following to say about the Acquisition.
We acquired Zite from CNN to address something we’ve heard from a lot of you: although you can already read thousands of sources from over 20 regions on Flipboard, you want easier and better ways to discover content about the things that matter to you. Adding Zite’s expertise in personalization and recommendations to Flipboard’s product experience and powerful curator community will create an unparalleled personal magazine for our millions of readers.
The team from Zite will join Flipboard, and users will still be able to use the Zite application for the time being, the company intends to bring features from Zite to Flipboard.