Facebook has announced that it is making some changes to its new feed, the social network is changing how it weighs completion or the percentage of a video that you watch.
What this means is that Facebook will be showing longer videos in their news feed rather than shorter ones.
Today, we’re announcing a change to the way we rank videos in News Feed to adjust the value we give to how much of a video is watched. One of the signals we look at is “percent completion” — the percent of each video you watch — to help us understand which videos you enjoyed. If you watch most or all of a video, that tells us that you found the video to be compelling — and we know that completing a longer video is a bigger commitment than completing a shorter one. As we continue to understand how our community consumes video, we’ve realized that we should therefore weight percent completion more heavily the longer a video is, to avoid penalizing longer videos.
You can find out more details about the changes comes to Facebook Videos and also the news feed over at their newsroom at the link below.
Source FB Newsroom
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