EE is currently the only 4G LTE provider here in the UK. However, that is about to change this summer as other networks will be launching 4G LTE in the UK. In response to this impending competition, EE has announced that they will be doubling their 4G LTE speeds on their network.
EE are obviously trying to do as much as they can to stay ahead of the other networks, and they have announced that they will be boosting the speeds of their 4G LTE to 80 Mbps.
Expansion to Major Cities
They will introduce the faster speeds this summer in a number of cities, which include Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, and Sheffield. This strategic move to enhance speeds in major urban areas is aimed at capturing a significant market share before other providers roll out their services. By focusing on these key cities, EE aims to provide a superior user experience, which could be a decisive factor for customers when choosing their 4G LTE provider.
Doubling Network Capacity
EE have also said that they will be doubling their 4G network capacity in the UK. This means that not only will the speeds be faster, but the network will also be able to handle more users simultaneously without compromising on performance. This is particularly important as the demand for data continues to grow with the increasing use of smartphones, tablets, and other connected devices.
In addition to boosting speeds and capacity, EE is also investing in the latest technology to ensure that their network remains robust and reliable. This includes upgrading their infrastructure and deploying advanced network management tools to optimize performance.
EE is hoping to hit 1 million UK customers by the end of the year. This ambitious target reflects their confidence in the enhanced capabilities of their network and their ability to attract new customers. It will be interesting to see what will happen when they get some competition from the other carriers this summer. The entry of new players into the 4G LTE market is likely to drive innovation and lead to better services and pricing for consumers.
Moreover, the increased competition could also spur further investments in network infrastructure across the industry, leading to improved coverage and speeds nationwide. This would be a win-win situation for consumers, who would benefit from better connectivity and more choices.
In conclusion, EE’s decision to double their 4G LTE speeds and network capacity is a strategic move to maintain their leadership position in the UK market. By focusing on major cities and investing in advanced technology, they are well-positioned to meet the growing demand for high-speed mobile internet. As other networks prepare to launch their 4G LTE services, the competition is set to heat up, promising exciting times ahead for consumers and the industry as a whole.
Source Engadget
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