E Ink produces some of the most popular digital paper displays in the world. The company’s screens are used in several of the most popular digital readers out there and are widely known for being easy to read in all light conditions. One of the biggest drawbacks to E Ink displays has been the fact that they only produce black-and-white images.
E Ink is set to change that with the announcement of a new screen technology called Spectra. Spectra is the world’s first three pigment electronic paper display featuring black, white, and red pigments. That’s not quite full-color, but it does add the ability to bring some additional colors the mix. E Ink says that by adding the red pigment, it will allow retailers to call the reader’s attention to specific things that can be highlighted in red.
E Ink is positioning the technology to be used as electronic shelf labels in all sorts of retailers around the world. The Spectra technology will support active-matrix and segmented format electronic shelf labels. The tech is also appropriate for industrial, smart card, and medical market applications for things such as electronic identification badges. I wouldn’t be surprised to see the technology come to your average digital reader as well. The Spectra technology is expected to be available widely in Q3 of 2013.
“The three pigment system is a major achievement for E Ink, and a technological accomplishment in our industry,” explained Giovanni Mancini, director of product management, E Ink. “As the first product line to feature this advanced ink, Spectra provides retailers with the same visual and power savings attributes of our black and white ESL products, with the option of adding a third color to highlight promotions or other relevant information.”
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