BMW has announced that car sales increased by 6.1% in 2015, the company sold a total of 1,905,234 BMW’s in 2015 and 338,446 Mini’s.
They also announced that they managed to sell a total of 30,000 vehicles in their BMW i electric car range in 2015.
“In 2015, we launched a total of 15 new or refreshed models and our results show that these innovative new vehicles are popular with customers,” commented Dr Ian Robertson, member of the board of management of BMW AG responsible for global sales and marketing BMW, speaking at the North American International Auto Show in Detroit. “Our sales grew consistently throughout the year, despite headwinds in some markets. We expect many of those challenges to continue into 2016, so it’s important we continue to respond flexibly to market conditions in order to maintain our success,” he continued.
Products throughout the BMW range achieved significantly higher sales in 2015, compared with the year before. The BMW 2 Series is proving very popular with customers with a total of 157,144 sold in the year. With a total of over 107,000 units sold, the BMW 2 Series Active and Gran Tourer sold extremely well in their first full year, accounting for over two-thirds of those sales. Similarly successful was the BMW 4 Series, where sales increased by 27.4% to total 152,390. Deliveries of the BMW X4 more than doubled to a total of 55,050 (+153.8%). Overall, the BMW X family continues to be a significant growth driver for the brand with sales of the BMW X5 up 14.1% to total 168,143 worldwide and deliveries of the BMW X6 increasing by over 50% to 46,305.
BMW managed to increase sales of the electric vehicles by 65% in 2015 and are expetcing higher sales of their BMW i range in 2016.