BlackBerry will launch its first Android smartphone, the BlackBerry Priv, in India on the 28th of January 2016. The company has sent out invites to a press event on that date, marking a significant milestone in BlackBerry’s history as it ventures into the Android ecosystem.
The handset is the company’s first Android device, and there is at least one more Android smartphone on the way from BlackBerry this year, possibly two. This move signifies BlackBerry’s strategic shift to embrace the Android platform, aiming to capture a broader audience and rejuvenate its brand in the competitive smartphone market.
Specifications and Features
As a reminder, the BlackBerry Priv is equipped with a 5.4-inch display that features a Quad HD resolution of 2560 x 1440 pixels. This high-resolution screen ensures vibrant colors and sharp details, making it ideal for multimedia consumption and productivity tasks. The device is powered by a hexa-core Qualcomm Snapdragon 808 processor, which provides robust performance for multitasking and running demanding applications.
Other specifications on the Priv include 3GB of RAM, which ensures smooth performance and efficient multitasking. The device also comes with 32GB of internal storage, providing ample space for apps, photos, and videos. For those who need more storage, the Priv includes a microSD card slot for expansion, supporting cards up to 2TB.
One of the standout features of the BlackBerry Priv is its slide-out QWERTY keyboard. This physical keyboard is a nod to BlackBerry’s legacy and is designed for users who prefer tactile feedback for typing. The keyboard also doubles as a touch-sensitive trackpad, allowing for intuitive navigation and shortcuts.
Camera and Software
The handset comes with dual cameras, catering to both photography enthusiasts and casual users. On the front, there is a 2-megapixel camera for video calls and selfies. While this may seem modest compared to some modern smartphones, it is sufficient for clear video chats and decent self-portraits. On the back, there is an 18-megapixel camera equipped with Schneider-Kreuznach optics, which ensures high-quality photos and videos. The rear camera also features optical image stabilization (OIS) and dual-LED flash, enhancing its performance in low-light conditions.
The BlackBerry Priv runs on Android 5.1.1 Lollipop, offering access to the vast ecosystem of Android apps and services. BlackBerry has also integrated its own suite of security features and productivity tools, such as BlackBerry Hub and DTEK security software, to provide a secure and efficient user experience. This combination of Android’s flexibility and BlackBerry’s security makes the Priv an attractive option for business users and security-conscious consumers.
As yet, there are no details on how much the Priv will retail for in India. Pricing for the handset is expected to be announced at the press event on the 28th of January. Given its premium features and BlackBerry’s brand reputation, it is anticipated that the Priv will be positioned in the higher-end segment of the market.
The launch of the BlackBerry Priv in India is a significant event for the company, as it seeks to regain its foothold in the smartphone market. With its blend of Android’s versatility and BlackBerry’s renowned security and productivity features, the Priv has the potential to appeal to a wide range of users.
Source NDTV
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