Nokia and AT&T recently announced that the Nokia Lumia 920 would be an AT&T exclusive in the US, although at the time of the announcement there were no details on how long the exclusivity would last.
Now some leaked AT&T training videos for the Nokia Lumia 920 T&T have revealed that the handset will be exclusive to AT&T for a period of six months from launch, which is this Sunday.
The videos also show off Nokia’s City Lens and their wireless charging and NFC pairing with a JBL wireless speaker. Have a look at the videos below.
Exclusive Features of the Nokia Lumia 920
The Nokia Lumia 920 is packed with innovative features that set it apart from other smartphones on the market. One of the standout features is Nokia’s City Lens, an augmented reality application that overlays information about nearby points of interest directly onto the phone’s camera view. This makes it easier for users to discover restaurants, shops, and landmarks around them.
Another significant feature is the wireless charging capability. The Lumia 920 supports the Qi wireless charging standard, allowing users to charge their phones simply by placing them on a compatible charging pad. This eliminates the need for cumbersome cables and makes charging more convenient.
Additionally, the Lumia 920 includes NFC (Near Field Communication) technology, which enables easy pairing with other NFC-enabled devices. For example, users can pair their Lumia 920 with a JBL wireless speaker by simply tapping the two devices together. This seamless connectivity enhances the overall user experience by making it easier to share content and connect with other devices.
Impact of AT&T’s Six-Month Exclusivity
The six-month exclusivity period with AT&T is a strategic move for both Nokia and AT&T. For Nokia, partnering with a major carrier like AT&T provides a significant boost in terms of market reach and visibility in the competitive US smartphone market. This exclusivity can help Nokia establish a strong foothold and build brand loyalty among AT&T customers.
For AT&T, having an exclusive device like the Lumia 920 can attract new customers and retain existing ones who are looking for the latest and most innovative smartphones. The exclusivity period also allows AT&T to differentiate itself from other carriers by offering a unique product that cannot be found elsewhere.
However, this exclusivity may also have some drawbacks. Potential customers who are not AT&T subscribers may be disappointed that they cannot purchase the Lumia 920 through their preferred carrier. This could limit the overall sales potential of the device during the exclusivity period. Additionally, once the exclusivity period ends, other carriers may offer the Lumia 920, potentially diluting the competitive advantage that AT&T initially enjoyed.
The Nokia Lumia 920’s six-month exclusivity with AT&T is a significant development in the smartphone market. With its innovative features like City Lens, wireless charging, and NFC pairing, the Lumia 920 is poised to make a strong impression on consumers. The exclusivity period provides strategic benefits for both Nokia and AT&T, although it may also pose some challenges in terms of market reach and customer satisfaction.
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