There was a rumor about a week ago that Target would start selling the Apple iPad from October the 3rd this year. Target has now issued a press release and confirmed that they will start selling the iPad in their retail stores from October 3rd.
Target will sell both the WiFi and WiFi + 3G models of the iPad, in sizes ranging from 16GB to 64GB, and they will retail for the same price as they are sold in Apple stores.
This will make Target the fourth major retailer in the US to sell the Apple iPad, and they join Best Buy, Micro Center, and of course, Apple’s own retail stores.
Expanding Apple’s Reach
Apple is obviously looking to increase sales of the iPad in the holiday shopping season, and offering it in larger retail stores around the US is bound to achieve this. By partnering with Target, Apple is tapping into a vast network of stores that are frequented by millions of shoppers every day. This move is strategic, as it places the iPad in a more accessible location for a broader audience, including those who may not have easy access to an Apple Store or prefer the convenience of shopping at Target.
Moreover, Target’s inclusion in the list of iPad retailers signifies the growing importance of big-box retailers in the tech market. With the holiday season approaching, having the iPad available in more locations can significantly boost sales. Target’s extensive reach and customer base provide Apple with an excellent platform to showcase its popular tablet.
Implications for the Market
The decision to sell the iPad at Target also has broader implications for the market. It highlights the increasing competition among retailers to offer the latest tech gadgets. By securing a deal with Apple, Target is positioning itself as a go-to destination for tech enthusiasts and holiday shoppers looking for the perfect gift. This move could potentially drive more foot traffic to Target stores, benefiting other product lines as well.
Additionally, the availability of the iPad at Target could influence the pricing strategies of other retailers. With multiple major retailers offering the iPad at the same price, it ensures a level playing field and prevents price undercutting. This consistency in pricing is beneficial for consumers, as it provides them with multiple purchasing options without worrying about price discrepancies.
Furthermore, the inclusion of both WiFi and WiFi + 3G models caters to a diverse range of consumers. Whether someone is looking for a basic model for home use or a more advanced version with cellular connectivity for on-the-go usage, Target will have options to meet their needs. This variety is likely to attract a wider audience, from tech-savvy individuals to casual users.
via Wired
Make sure you check out our review of the Apple iPad .
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