We have been hearing more and more about the new Amazon Kindle TV device. Earlier in the week, we heard that it would come with apps from rivals like Netflix and Hulu.
Now it would appear that the Amazon Kindle TV will be more than just an entertainment device for TV shows and movies, as a photo has been leaked of a game controller for the new Amazon Kindle TV.
The controller will probably work with Amazon’s range of Kindle Fire tablets as well as the new Amazon Kindle TV set-top box device.
Expanding Beyond Streaming
Apple is rumored to be bringing apps and games to the updated version of their Apple TV, and it looks like Amazon may be doing something similar with the new Amazon Kindle TV. This move could signify a broader strategy for Amazon, aiming to capture a larger share of the home entertainment market by integrating gaming capabilities into their streaming device. By doing so, Amazon is not only competing with other streaming services but also with gaming consoles like the Xbox and PlayStation.
The leaked images of the game controller suggest that Amazon is serious about entering the gaming market. The controller appears to be ergonomically designed, featuring dual analog sticks, a directional pad, and multiple buttons, which are standard for modern gaming controllers. This indicates that Amazon Kindle TV could support a wide range of games, from casual mobile games to more complex titles that require precise control.
Potential Impact on the Market
The Amazon Kindle TV set-top box is rumored to either launch sometime this month or early next month. If these rumors hold true, the device could significantly impact the market. For one, it could attract a new demographic of users who are interested in both streaming and gaming. This dual functionality could make the Amazon Kindle TV a more attractive option compared to other streaming devices that do not offer gaming capabilities.
Moreover, the integration of gaming could lead to new revenue streams for Amazon. The company could potentially offer a subscription service for games, similar to Xbox Game Pass or PlayStation Now. This would not only provide a steady income but also keep users engaged with the platform for longer periods.
Another interesting aspect to consider is how this move could affect Amazon’s existing ecosystem. The Kindle Fire tablets, which are already popular for reading and casual gaming, could see increased sales if they are compatible with the new game controller. This would create a more cohesive ecosystem, encouraging users to invest in multiple Amazon devices.
As soon as we get some more information on the device, we will let you guys know. The anticipation is building, and it will be interesting to see how Amazon positions the Kindle TV in a crowded market. Will it be a game-changer or just another streaming device with added features? Only time will tell.
Source Dave Zatz, TechCrunch
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