Last week, we heard a rumor that Amazon was getting ready to launch their Amazon App Store in Europe. The App Store has been available in the US for a while, and now Amazon has officially announced that it will launch in Europe this summer.
Amazon’s App Store will initially launch in the UK, Germany, Italy, France, and Spain. Amazon has also indicated that they intend to expand the app store to more countries at a later date. This expansion marks a significant step for Amazon as they aim to capture a larger share of the global app market.
Amazon’s Strategic Expansion
The decision to expand the Amazon App Store into Europe is a strategic move that aligns with Amazon’s broader goals of global market penetration and increased revenue streams. By entering the European market, Amazon is positioning itself to compete more aggressively with other major app stores like Google Play and Apple’s App Store. This expansion is not just about increasing the number of users but also about tapping into the diverse and lucrative European market.
Niccolo de Masi, CEO and President of Glu Mobile, expressed his enthusiasm for the expansion: “We’ve seen that Amazon gamers are hungry for great content and are willing to open up their digital wallets to pay for it,” said Niccolo de Masi. “Our latest title launched on Amazon, Frontline Commando, has seen both revenue per daily active user and lifetime value metrics exceed averages as compared to other devices and platforms. Taking a successful platform like Amazon’s and expanding it across the globe is going to give us an even broader customer base and create an opportunity to generate even more revenue—something we are very excited about.”
Opportunities for Developers
For developers, the launch of the Amazon App Store in Europe presents a significant opportunity. With the ability to reach a broader audience, developers can potentially increase their app downloads and revenue. Amazon has already opened the doors for developers to submit their applications to the European Amazon App Store for approval. This early submission window allows developers to prepare and optimize their apps for the new market, ensuring a smooth transition once the store goes live.
Moreover, Amazon’s App Store offers unique features that can benefit developers. For instance, Amazon Coins, a virtual currency, can be used by customers to purchase apps and in-app items. This feature not only enhances user engagement but also provides developers with an additional revenue stream. Additionally, Amazon’s robust recommendation engine can help developers gain more visibility for their apps, thereby increasing the chances of higher downloads and user retention.
Amazon did not give a specific date on when the App Store will be available in Europe; all they said in the announcement was ‘this summer.’ This vague timeline has left many eagerly anticipating the launch, as it promises to bring a new wave of apps and games to European users.
The launch of the Amazon App Store in Europe is a significant development for both Amazon and app developers. It opens up new opportunities for revenue generation and market expansion. As Amazon continues to grow its global footprint, it will be interesting to see how this move impacts the competitive landscape of app stores worldwide. Developers and users alike are eagerly awaiting the official launch, which promises to bring a plethora of new and exciting apps to the European market.
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