Wearable technology is slowly gaining popularity. We’ve seen quite a few smartwatches and other wearable devices from the likes of Samsung, Pebble and a few more.
HTC’s Chairwoman Cher Wang told Bloomberg that the company plans to unveil a wearable device by the holiday season this year, along with an improved focus on the marketing tactics.
“Many years ago we started looking at smartwatches and wearables, but we believe that we really have to solve the battery problems and the LCD light problems,” she said in the interview. “These are customer-centric problems.”
Last year didn’t turn out to be a very good year for the Taiwanese OEM despite the launch of the HTC One, which is an amazing Android handset, and was not very well received by the customers. For 2014, HTC CFO Chang Chialin says, “we feel positive and optimistic about 2014 when compared to 2013.”
In addition to sharing plans about launching a wearable device by the end of 2014, Wang said the Taiwanese OEM plans to renew its marketing tactics this year, although they did kick off a big marketing campaign featuring Robert Downey Jr. “To tell the truth, we never think marketing is that important — this is really not very good,” says Wang.
We will update you as soon as any other information comes up.
Have a look at our Best Smartwatch 2014 guide for more information on the best smart watches available at the moment.