We mentioned a few days ago that the crazy popular Draw Something app was tops on the chart of the most used on Facebook. The app is also doing very well and rumors are floating that Zynga is looking to purchase Draw Something developer OMGPOP.
The Popularity of Draw Something
Draw Something has taken the mobile gaming world by storm, captivating millions of users with its simple yet addictive gameplay. The app allows players to draw pictures based on given words and have their friends guess what the drawing represents. This interactive and creative approach has made it a favorite among users of all ages. The game’s success can be attributed to its social nature, allowing friends and family to connect and compete in a fun and engaging way.
The app’s rise to the top of the charts is a testament to its widespread appeal. It has managed to surpass some of Zynga’s most popular games, such as Words with Friends and FarmVille, in terms of daily active users. This impressive feat has not gone unnoticed in the gaming industry, leading to speculation about potential acquisitions.
Zynga’s Interest in OMGPOP
The rumor that Zynga is looking to purchase OMGPOP, the developer behind Draw Something, comes from unnamed sources. According to these sources, OMGPOP is being eyed by other buyers as well, indicating a high level of interest in the company. The potential acquisition price is tipped to be somewhere between $150 and $250 million, a substantial amount that reflects the app’s success and potential for future growth.
Zynga, known for its popular social games, has a history of acquiring successful gaming companies to expand its portfolio. The potential acquisition of OMGPOP would be a strategic move for Zynga, allowing it to capitalize on the success of Draw Something and integrate it into its existing lineup of games. This would not only boost Zynga’s user base but also provide new opportunities for cross-promotion and monetization.
The gaming industry is highly competitive, and acquiring successful developers is a common strategy for companies looking to maintain their market position. By purchasing OMGPOP, Zynga would be following the adage, “If you can’t beat them, join them.” This move would allow Zynga to leverage the popularity of Draw Something and potentially develop new features and updates to keep users engaged.
The Future of Draw Something
If the acquisition goes through, it will be interesting to see how Zynga plans to integrate Draw Something into its existing ecosystem. Zynga has a track record of enhancing and expanding the games it acquires, so users can expect new features, updates, and possibly even new game modes. This could further increase the app’s popularity and user engagement.
Moreover, the acquisition could lead to collaborations with other Zynga games, creating a more interconnected gaming experience for users. For example, players might earn rewards in Draw Something that can be used in other Zynga games, encouraging them to explore Zynga’s entire portfolio.
The potential acquisition of OMGPOP by Zynga is a significant development in the gaming industry. Draw Something’s success has made it a valuable asset, and Zynga’s interest in purchasing the developer highlights the app’s impact. Whether the acquisition goes through or not, Draw Something has already made its mark as one of the most popular mobile games, and its future looks promising.
via DigitalTrends
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