There certainly is no love lost between Adobe and Apple at the moment, with Steve Jobs basically telling everyone that Flash will never come to the iPhone, iPad, or anything that runs Apple’s iPhone OS.
Apple also changed their developer agreement, which basically stopped developers from using third-party applications to develop iPhone and iPad applications. This made Adobe’s iPhone Compiler software totally redundant, and Adobe announced that they wouldn’t be developing the software further.
The Emergence of Adobe Digital Publishing Platform
Now it seems that Adobe has something else up its sleeve in its attempt to get content onto Apple devices using its products. This new initiative is called the Adobe Digital Publishing Platform. This platform is designed to enable publishers to create rich, interactive content for devices like the iPad, leveraging Adobe’s suite of tools.
One of the most notable successes of this platform is its use in producing one of the most popular iPad applications, Wired Magazine. This development is particularly interesting because it shows that Adobe has found a way to get its technology onto Apple devices, despite the restrictions imposed by Apple. Wired Magazine’s iPad app, which offers a highly interactive and visually appealing experience, was produced using Adobe’s new technology. This move by Adobe demonstrates their resilience and innovation in the face of Apple’s stringent policies.
Implications for the Future of Digital Publishing
The fact that Wired Magazine’s iPad app was developed using Adobe technology has significant implications for the future of digital publishing. It suggests that publishers can still use Adobe’s tools to create content for Apple devices, even if they can’t use Flash directly. This could lead to a broader adoption of Adobe’s Digital Publishing Platform among publishers who want to create interactive content for the iPad and other Apple devices.
Moreover, this development highlights the ongoing tension between Adobe and Apple. While Apple has made it clear that they don’t want Flash on their devices, Adobe has shown that they can still find ways to get their technology onto these platforms. This could lead to further innovations from Adobe as they continue to develop new tools and platforms for digital publishing.
There really isn’t anything Apple can do about this without looking bad. They will just have to put up with the fact that one of the most popular iPad applications so far was developed using Adobe technology. This situation underscores the complex relationship between technology companies and the ways in which they navigate competitive and collaborative dynamics.
The emergence of Adobe’s Digital Publishing Platform and its use in creating Wired Magazine’s iPad app is a significant development in the world of digital publishing. It shows that Adobe is still a major player in this space, despite the challenges posed by Apple’s policies. As digital publishing continues to evolve, it will be interesting to see how Adobe and Apple continue to interact and compete in this rapidly changing landscape.
via Gizmodo
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