We have already seen the new Alcatel OneTouch Smartwatch at this year’s CES, and now the company has announced they are selling their smartphones direct to consumers in the US.
Alcatel OneTouch is now selling its smartphones direct to consumers in the US through their new website, the company is offering unlocked smartphones. This move is significant as it allows consumers to purchase devices without being tied to a specific carrier, providing more flexibility and potentially saving money on carrier fees.
Alcatel OneTouch’s New Strategy
The company has previously sold their devices through various mobile carriers, but this new strategy of selling unlocked devices directly to consumers marks a significant shift. The unlocked devices were launched in Europe at the end of last year, and the response has been positive. By offering unlocked smartphones, Alcatel OneTouch is catering to a growing market of consumers who prefer the freedom to choose their own carriers and plans. This trend is particularly strong among tech-savvy users who are looking for more control over their mobile experience.
In addition to the US market, Alcatel OneTouch is also launching in Canada before the end of quarter one. This expansion into North America is a strategic move to capture a larger share of the smartphone market. The company is known for offering affordable yet feature-rich smartphones, making them an attractive option for budget-conscious consumers.
Future Plans and Product Offerings
It looks like the company will also be selling their new Alcatel OneTouch Smartwatch direct to consumers in the US when the device launches. The smartwatch has garnered attention for its sleek design and competitive pricing. As they now have a wearable category listed on their online store, it is evident that Alcatel OneTouch is keen on expanding its product offerings beyond just smartphones. This diversification is likely to attract a broader audience and increase brand loyalty.
The Alcatel OneTouch Smartwatch is expected to offer a range of features including fitness tracking, notifications, and customizable watch faces. By integrating these functionalities, Alcatel OneTouch aims to compete with other established brands in the wearable tech market. The smartwatch will likely appeal to both existing Alcatel OneTouch users and new customers looking for an affordable yet capable wearable device.
Moreover, the company’s decision to sell directly to consumers through their website and other online platforms like Amazon is a strategic move to streamline the purchasing process. This approach not only reduces dependency on third-party retailers but also allows Alcatel OneTouch to offer better customer service and potentially lower prices.
For those interested in exploring Alcatel OneTouch’s offerings, you can find out more details at the link below. The company’s new website is user-friendly and provides comprehensive information about their products, making it easier for consumers to make informed decisions.
Source, Android Central
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