UK retailer Game has announced that it will be charging its customers to try out the new PlayStation VR in its retail stores.
If you want to test out the new PlayStation VR at Game, you will have to pay £5 for 10 minutes or £15 for 30 minutes. The news was announced on Twitter, and you can see the tweet from Game below.
Thinking about purchasing #PSVR? Come and try it in store today! £5 for 10 minutes or £15 for 30 minutes! 🎮 pic.twitter.com/bQd8pFI0tq
— GAME Bromley (@GAMEbromley) October 22, 2016
Why is Game Charging for PlayStation VR Demos?
It is not clear as yet why Game is charging people to try out the PlayStation VR, especially when there are plenty of other retailers out there who will let people try the device out for free. One possible reason could be to manage the high demand and ensure that only genuinely interested customers use the demo units. By charging a fee, Game might be aiming to filter out casual browsers and focus on potential buyers who are more likely to make a purchase.
Another reason could be the cost associated with setting up and maintaining the VR demo stations. Virtual reality equipment can be expensive, and the wear and tear from constant use in a retail environment might necessitate frequent maintenance and updates. Charging a fee could help offset these costs and ensure that the demo units remain in good working condition for all customers.
Customer Reactions and Industry Comparisons
The decision to charge for VR demos has sparked a variety of reactions from customers and industry observers. Some customers have expressed their dissatisfaction on social media, arguing that the fee is an unnecessary barrier to experiencing new technology. Others, however, understand the rationale behind the charge and are willing to pay for a guaranteed, uninterrupted session with the PlayStation VR.
In comparison, other retailers like Best Buy and Microsoft Stores in the US have offered free VR demos to attract customers and generate interest in the technology. These free demos have been part of broader marketing strategies to showcase the capabilities of VR and encourage sales of VR headsets and compatible gaming consoles.
It’s also worth noting that the PlayStation VR is a significant investment for most consumers, with the headset alone costing several hundred pounds. For many, the opportunity to try before they buy is crucial in making an informed purchasing decision. By charging for demos, Game might be risking alienating potential customers who are on the fence about investing in VR technology.
Despite the controversy, Game’s decision to charge for PlayStation VR demos highlights the growing interest and demand for virtual reality experiences. As VR technology continues to evolve and become more accessible, retailers will need to find a balance between providing hands-on experiences and managing the associated costs.
Source Engadget
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