TomTom has announced it is now selling two of its higher-end GPS units at Chevrolet dealerships across the US. This is an odd move considering that Chevrolet offers GPS navigation as a feature on many of its vehicles. I would’ve thought Chevy would not want the competition from cheaper add-on devices.
TomTom is offering the VIA 1405 and the VIA 1505 at dealerships around the country to customers who purchase a 2009 or newer Chevy car. The GPS devices feature the latest map guarantee, premium maps of the US, Canada, and Mexico, and they can be updated. GPS devices also include advanced Lane guidance to help drivers avoid straying from their lane and are ready to use right out of the box.
Features and Benefits of TomTom GPS Units
The GPS units have an integrated mount that attaches to the windshield and can be placed on the dashboard using an optional mounting disk. The VIA 1405 has a 4.3-inch display, while the VIA 1505 boasts a larger 5.0-inch touchscreen display. Both devices offer spoken street names, which can be incredibly useful for drivers who prefer auditory directions over constantly glancing at the screen.
One of the standout features of these GPS units is the advanced lane guidance. This feature is particularly beneficial in complex highway interchanges and busy urban areas where missing a turn can lead to significant delays. The devices also come with a “latest map guarantee,” ensuring that users have access to the most up-to-date maps of the US, Canada, and Mexico. This is a crucial feature for those who frequently travel across borders or through rapidly developing areas where roads and routes can change.
Why Chevrolet is Partnering with TomTom
While it may seem counterintuitive for Chevrolet to offer third-party GPS units when many of their vehicles come with built-in navigation systems, there are several reasons why this partnership makes sense. Firstly, not all Chevrolet models come with built-in GPS as a standard feature; it is often an optional add-on that can significantly increase the vehicle’s price. By offering TomTom units, Chevrolet provides a more affordable alternative for customers who still want reliable navigation without the hefty price tag.
Additionally, built-in GPS systems can become outdated over time, and updating them often requires a visit to the dealership. In contrast, TomTom units can be easily updated by the user, ensuring that drivers always have the latest maps and software features. This ease of updating can be a significant selling point for tech-savvy consumers who prefer to manage their devices independently.
Moreover, the portability of the TomTom units offers flexibility that built-in systems cannot. For instance, if a family owns multiple vehicles, they can easily transfer the TomTom GPS from one car to another. This versatility can be particularly appealing to customers who do not want to invest in multiple navigation systems.
There is no indication of the pricing on the GPS units, but given that they are being offered as an add-on at dealerships, it is likely that they will be competitively priced to attract budget-conscious consumers. The inclusion of premium maps and advanced features like lane guidance and spoken street names adds significant value, making these units a compelling option for many drivers.
In conclusion, while it may initially seem unusual for Chevrolet to offer TomTom GPS units at their dealerships, the move provides several benefits for both the automaker and its customers. By offering a cost-effective, portable, and easily updatable navigation solution, Chevrolet can cater to a broader range of consumers, enhancing the overall customer experience.
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