China has been one of the fastest-growing markets for new smartphones, and according to a recent report, China now has more than 700 million active smartphone users.
The news comes from a report from analytics firm Umeng, and covers the whole of 2013. In the last quarter of 2013, out of all of the smartphones sold, 43 percent were sold to people buying their first smartphone.
Market Share and Preferences
According to the report, out of all of the smartphones sold in China last year, 57 percent were Android devices which cost less than $350. This indicates a strong preference for budget-friendly smartphones among Chinese consumers. The affordability of these devices makes them accessible to a broader audience, contributing to the rapid growth in the number of smartphone users.
Smartphones which cost more than $500 made up 27 percent of total smartphone sales, and 80 percent of these devices were iPhones. This highlights the significant market share that Apple holds in the premium smartphone segment. The brand’s reputation for quality and innovation continues to attract consumers willing to invest in higher-end devices.
Impact of China Mobile Partnership
Back in January of this year, Apple launched their iPhone with China’s largest mobile carrier, China Mobile. This partnership is expected to have a substantial impact on smartphone sales in China in 2014. China Mobile’s extensive network and large customer base provide Apple with a significant opportunity to increase its market penetration.
The collaboration between Apple and China Mobile is particularly noteworthy because it opens up the iPhone to millions of potential new users who were previously unable to access the device through their preferred carrier. This move is likely to boost Apple’s sales figures and further solidify its presence in the Chinese market.
Future Trends and Considerations
Looking ahead, the Chinese smartphone market is poised for continued growth. With advancements in technology and increasing consumer demand, manufacturers are likely to introduce more innovative and affordable devices. The competition among smartphone brands is expected to intensify, leading to better options for consumers.
Moreover, the rise of 5G technology is set to revolutionize the smartphone industry. As 5G networks become more widespread, consumers will seek devices that can leverage the enhanced speed and connectivity. This shift will likely drive the demand for newer models and potentially increase the average selling price of smartphones.
In addition to technological advancements, the Chinese government’s policies and regulations will play a crucial role in shaping the market. Initiatives to promote domestic brands and support local manufacturing could influence consumer preferences and market dynamics.
In conclusion, China’s smartphone market has experienced remarkable growth, with over 700 million active users. The preference for budget-friendly Android devices and the significant market share of premium iPhones reflect the diverse consumer base. The partnership between Apple and China Mobile is expected to further boost sales and expand the reach of the iPhone. As technology continues to evolve and new trends emerge, the Chinese smartphone market is set to remain a dynamic and competitive landscape.
Source (PDF), TechCrunch
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