A few years ago it was reported that BlackBerry was developing a new set-top TV box which was being created to compete with the likes of the Apple TV, Roku, and others.
Unfortunately, BlackBerry never took their set-top TV box code-named “Cyclone,” to market and the project was cancelled before ever being released to the public. However, this month CrackBerry forum member isaac708 bought a box of server equipment from a BlackBerry liquidator and discovered 10 BlackBerry Cyclone units within.
The Discovery of BlackBerry Cyclone
The stash of prototype BlackBerry Cyclone set-top TV boxes was complete with 5 remote controls, and Isaac708 is now selling one if you are interested in owning a piece of BlackBerry history. This discovery has sparked interest among tech enthusiasts and collectors who are eager to get their hands on this rare piece of technology. The Cyclone units, being prototypes, offer a unique glimpse into what could have been a significant player in the set-top box market.
The BlackBerry Cyclone set-top TV box is fitted with HDMI and USB ports, connects to the internet over a WiFi connection, and is controlled using a wireless remote control. Applications on the device include YouTube, CNN, TuneIn Radio, and Slacker Radio. These features suggest that BlackBerry was aiming to create a versatile and user-friendly device that could cater to a wide range of entertainment needs.
Potential Impact and Market Competition
Had the BlackBerry Cyclone been released, it would have entered a competitive market dominated by established players like Apple TV, Roku, and Amazon Fire TV. Each of these devices has carved out a niche by offering unique features and content partnerships. For instance, Apple TV integrates seamlessly with other Apple products and services, while Roku is known for its extensive channel selection and affordability. Amazon Fire TV, on the other hand, leverages Amazon’s vast content library and Alexa voice control.
The Cyclone’s inclusion of popular applications like YouTube and CNN indicates that BlackBerry was aware of the importance of content variety. Additionally, the presence of TuneIn Radio and Slacker Radio suggests that BlackBerry was also targeting users who enjoy streaming music and radio. This multi-faceted approach could have given the Cyclone a competitive edge, appealing to both video and audio streaming enthusiasts.
Moreover, BlackBerry’s reputation for security and reliability might have attracted users concerned about privacy and data protection. In an era where data breaches and privacy concerns are rampant, a secure set-top box could have been a significant selling point.
Despite its potential, the Cyclone project was ultimately shelved, possibly due to strategic shifts within BlackBerry or the challenges of entering a saturated market. However, the discovery of these prototype units offers a fascinating “what if” scenario for tech historians and BlackBerry fans alike.
The BlackBerry Cyclone set-top TV box represents a missed opportunity for the company to diversify its product offerings and compete in the home entertainment market. While it never saw the light of day, the Cyclone remains a testament to BlackBerry’s innovative spirit and willingness to explore new technological frontiers. For those lucky enough to acquire one of these rare prototypes, it serves as a tangible piece of tech history and a reminder of what might have been.
Source: Liliputing : n4bb
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