Samsung has announced that it is shutting down its Milk Music service in the US from next month. The service will officially close on the 22nd of September 2016.
We heard rumors earlier in the year that Samsung would be shutting down Milk Music sometime before the end of the year. You can see a statement from Samsung below.
We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices. We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers.
The Rise and Fall of Milk Music
Milk Music was launched by Samsung in March 2014 as a free music streaming service exclusive to Samsung Galaxy devices. It was designed to compete with other streaming services like Spotify, Pandora, and Apple Music. The service offered a unique user interface that allowed users to easily discover and listen to music through a dial-based navigation system. Despite its innovative design and the backing of a major tech company, Milk Music struggled to gain a significant user base.
One of the main challenges Milk Music faced was the crowded and highly competitive music streaming market. Established players like Spotify and Pandora already had a strong foothold, and new entrants like Apple Music were also vying for users’ attention. Additionally, Milk Music’s exclusivity to Samsung devices limited its potential audience.
Strategic Shift to Partnerships
Samsung’s decision to shut down Milk Music is part of a broader strategy to focus on partnerships with existing music services rather than maintaining its own. By integrating popular music services directly into their Galaxy devices, Samsung aims to provide a more seamless and enriched user experience. This approach allows Samsung to leverage the strengths and innovations of established music streaming platforms while concentrating on its core competencies in hardware and device integration.
The statement from Samsung highlights their belief that working with partners will accelerate innovation and enhance device sales. This strategic shift is not uncommon in the tech industry, where companies often choose to collaborate with specialized service providers rather than developing and maintaining their own services. For example, Apple has integrated various third-party services into its ecosystem, such as the partnership with Shazam for music recognition.
Samsung’s move to shut down Milk Music and focus on partnerships also reflects the changing landscape of the music streaming industry. With the rise of smart speakers and voice assistants, seamless integration of music services has become increasingly important. By partnering with leading music streaming platforms, Samsung can ensure that its devices remain competitive and offer the best possible user experience.
You can find out more details about Samsung’s Milk Music over at their website at the link below.
Source
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.