Not too long ago, a report from a market research firm Canalys mentioned that Micromax has dethroned Samsung in India. The report mentioned Micromax has a market share of 22 percent in the country, while the Korean company currently has 20 percent.
However, it seems Samsung has a different opinion in this regard — it says the company is still the top vendor in India compared to its competitors. To support their claim, the company quoted numbers from the research firm GfK.
The report mentions that Samsung’s market share was 35.7 percent in the entire 2014 while it’s volume market share resided at 40.2 percent. In the last quarter, the company’s volume market share was 34.3 percent, while it’s value market share stood firm at 35.8 percent.
“In the entire year 2014, we continued to lead the market with innovative and exciting offerings,” Asim Warsi, Vice President, Marketing, Mobile business, Samsung India said. “Our volume market share in the smartphone market in the year was 35.7%, which is more than double than that of the next player, while our value share was 40.2%, which is more than four times the next player. The GfK data is based on actual retail sales in 50,000-plus population cities.”
Micromax has seen its fair share of success in India. The company partnered with Google to introduce the Android One handsets in the region, and even signed up with Cyanogen to use their operating system on its handsets. On the other hand, Samsung has seen declining sales in the past few months. The revenues have fallen dramatically, but the company hopes to pull things off later this year, especially after the launch of the highly-anticipated Galaxy S6.
Source: BGR India