Supermarket chain Sainsbury’s has this week announced the opening of its first check out free grocery store located at Holborn Circus in London. The store has been refurbished to be mobile first and check out free. Enabling users to use their mobile phones to scan products and pay.
Sainsbury has set up the new checkout free grocery store as an experiment and will test the SmartShop Scan, Pay & Go technology, which has been designed to make grocery shopping quicker and more convenient. Customer feedback from the experiment will help Sainsbury’s develop the scanning and payment technology further before being rolled out more widely. The experiment will last for three months.
Sainsbury’s Group Chief Digital Officer, Clodagh Moriarty, explains more : “We know our customers value their time and many want to shop as quickly as possible – technology is key to that. This is an experiment rather than a new format for us – it hasn’t been done in the UK before and we’re really excited to understand how our customers respond to the app experience. We’ll be with our customers and colleagues all the way over the coming months, iterating continuously based on their feedback before we decide if, how and where we make this experience more widely available.”
Sainsbury’s was the first UK supermarket to bring in-app mobile payments to customers in a grocery store – in August last year – and the technology is currently live in eight convenience stores across London.If