Last week we heard that the new Apple iBeacon service had rolled out to Apple stores in the US, and now Qualcomm has announced their new Qualcomm Gimbal Proximity Beacons.
The Qualcomm Gimbal system will work in a similar way to Apple’s iBeacon system, and it is designed to provide messages to your mobile device based on a combination of physical location, activity, time, and personal interests. This innovative technology aims to enhance user experience by delivering highly relevant content and offers directly to their smartphones, making it a powerful tool for retailers and marketers.
How Qualcomm Gimbal Proximity Beacons Work
The Gimbal system utilizes low-energy Bluetooth Smart technology to communicate with mobile devices. When a user with a compatible device enters the range of a Gimbal beacon, the beacon can trigger specific actions on the user’s device. These actions can include displaying personalized messages, promotional offers, or even guiding the user through a store with a customized map. The beacons can detect a user’s proximity with high accuracy, allowing for precise targeting of content.
For example, if a customer walks into a clothing store, the Gimbal beacon can send a notification about a sale on the customer’s favorite brand. If the customer lingers in a particular section, the beacon can provide additional information about the products in that area. This level of engagement can significantly enhance the shopping experience, making it more interactive and personalized.
“With the availability of Gimbal proximity beacons, we are empowering brands to take mobile engagement with their customers to a whole new level through micro-location,” said Rocco Fabiano, president of Qualcomm Retail Solutions. “Gimbal – with its proximity beacons that use low-energy Bluetooth Smart – is the complete package. Given the affordable pricing of the beacons, retailers and venue operators can install a network for customer engagement that is both more accurate and less expensive than other location-based systems.”
Affordable and Versatile Solutions
Qualcomm also announced the price of their new Gimbal proximity beacons, making them accessible for a wide range of businesses. There will be two versions available: Series 10, which will cost just $5 each, and Series 20, which will cost just $10. The Series 10 beacons are designed for basic proximity detection, while the Series 20 beacons offer enhanced features such as longer battery life and extended range.
The affordability of these beacons means that even small businesses can implement this advanced technology without a significant financial burden. Retailers can strategically place beacons throughout their stores to create a network that covers all key areas, ensuring that customers receive timely and relevant information no matter where they are in the store.
Beyond retail, the Gimbal beacons have potential applications in various other industries. For instance, in museums, beacons can provide visitors with detailed information about exhibits as they approach them. In airports, beacons can assist travelers by providing real-time updates on flight information and directions to their gates. The possibilities are vast, and the technology can be tailored to meet the specific needs of different environments.
Qualcomm’s Gimbal Proximity Beacons represent a significant advancement in location-based services, offering a cost-effective and highly accurate solution for engaging with customers. As more businesses adopt this technology, we can expect to see a shift towards more personalized and interactive experiences in various settings.
For more information about Qualcomm’s Gimbal Proximity Beacons, you can visit the official announcement at the link below.
Source Qualcomm
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