The BBC has this week unveiled details about a new project they have undertaken to create a personal radio station for every listener.
The idea behind the new BBC personal radio station is to make radio listening more sophisticated and relevant to individual users allowing them to select between a variety of different programs to suit their listening habits and needs.
The BBC hopes to start rolling out the personal radio station for both testing and to consumers over the next year or so. As more information is released by the BBC we will keep you updated as always. The BBC explains a little more about the concept and how they are developing it :
Our plan is to create a personalised radio station, for every listener. When we started thinking about developing this we knew that we would have to keep it simple. But we also need to make radio more sophisticated if it is to stay relevant to both the new generations of listeners as well as our current audiences who now have new ways to listen. So our proposal for personalised radio is to aim for sophisticated simplicity – as simple as turning on a radio but giving you your very own BBC radio station based on what you like listening to.
This will respond to your needs, wherever you are, whatever time of day. It will combine live and on-demand audio with music playlists and regular updates for news, sport, travel, weather and other alerts. This will be based on understanding what you normally listen to, what you like, what you don’t like and linking this to factors such as time, location and what device you’re listening on.
Think of radio in your car. You can’t let yourself be distracted by constantly looking for something you want to listen to while you’re driving, so your personal radio station will give you the radio you want in one place. It will automatically combine live radio with on demand programmes, clips from services like In Short, music recommendations and news and travel updates. If you don’t like what’s playing then simply press the left button on the steering wheel and your personal station will switch to the next best option.
For more information on the innovative BBC personal radio station which is currently under development jump over to the official BBC blog when more details are available.