Earlier today we heard that the OnePlus One smartphone would be made available in India tomorrow for 24 hours.
Now the handset maker has announced that it will make the OnePlus One available every Tuesday and the device will be available to buy for a 24-hour period.
OnePlus One Availability and Sales Strategy
The company has said that they have been looking into making the handset easier for people to buy, whilst still being able to keep up with demand for the device. This new strategy aims to balance accessibility with the company’s ability to manage inventory and production. By offering the OnePlus One every Tuesday for a 24-hour window, the company hopes to streamline the purchasing process and reduce the frustration associated with their previous invite-only system.
Starting tomorrow, the OnePlus One will be made available for a 24-hour time period. The sale of the device will start at 8 AM UK time, midnight in LA, and 4 PM Hong Kong Time. This global approach ensures that customers from different time zones have a fair chance to purchase the device.
Device Specifications and Models
The OnePlus One will be available in two models: a 16GB white model and a 64GB black model. The 16GB model is perfect for users who primarily use cloud storage and do not require extensive local storage. On the other hand, the 64GB model caters to power users who need ample space for apps, media, and other data.
The OnePlus One is known for its impressive specifications, which include a 5.5-inch Full HD display, a Qualcomm Snapdragon 801 processor, 3GB of RAM, and a 13-megapixel rear camera. These features make it a competitive option in the smartphone market, offering high performance at a relatively affordable price.
You can find out more details about the OnePlus One at the link below. The handset will be available tomorrow in both the 16GB white model and the 64GB black model.
Continued Use of the Invite System
The company also said that they will continue to run their invite system, which will allow people to purchase the handset once they receive an invite. This system has been a hallmark of OnePlus’s sales strategy, creating a sense of exclusivity and community among its users. While the new Tuesday sales window provides more opportunities for purchase, the invite system remains in place for those who prefer or rely on it.
The invite system has its advantages, such as helping the company manage production and inventory more effectively. It also allows OnePlus to gauge demand and plan accordingly, ensuring that they do not overproduce or underproduce units. However, it has also been a point of contention for many potential buyers who find it cumbersome and restrictive.
Customer Experience and Market Impact
OnePlus’s approach to sales and marketing has been unique and somewhat unconventional. By combining limited-time sales with an invite system, they have managed to create significant buzz and anticipation around their products. This strategy has helped them build a loyal customer base and maintain a high level of interest in their devices.
However, as the company grows and aims to reach a broader audience, they are also looking for ways to make their products more accessible. The introduction of the Tuesday sales window is a step in this direction, providing more opportunities for customers to purchase the OnePlus One without the need for an invite.
In conclusion, OnePlus’s decision to make the OnePlus One available every Tuesday for a 24-hour period is a strategic move to balance accessibility and demand. By continuing to offer the invite system alongside this new sales window, the company aims to cater to both new and existing customers. This approach not only helps manage production and inventory but also ensures that more people have the chance to experience the OnePlus One.
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