Rovio, the company behind the immensely popular Angry Birds games, has announced that it will no longer be developing their games for Microsoft’s Windows Phone platform. This decision marks a significant shift in the company’s strategy, focusing their efforts solely on Android and iOS platforms moving forward.
The news came in the form of an email which revealed that they will only be supporting Android and iOS going forward.
Rovio games are also no longer developed on Windows Phones. The only devices that are still supported and updated are Android and iOS devices. We are sorry for the inconvenience. If there is anything else we could help you with please, do not hesitate to contact us again.
Reasons Behind the Decision
There are no specific details on exactly why Rovio has decided to no longer develop games for Microsoft’s mobile platform. However, several factors could have influenced this decision. One possible reason is the declining market share of Windows Phone. Despite Microsoft’s efforts, Windows Phone has struggled to compete with the dominant Android and iOS platforms. As a result, the user base for Windows Phone has remained relatively small, making it less attractive for developers to invest resources in creating and maintaining apps for the platform.
Another factor could be the technical challenges associated with developing games for multiple platforms. Each platform has its own set of requirements, tools, and frameworks, which can complicate the development process. By focusing on Android and iOS, Rovio can streamline their development efforts and ensure a higher quality experience for the majority of their users.
Impact on Windows Phone Users
For Windows Phone users, this news is undoubtedly disappointing. Rovio’s games, particularly the Angry Birds series, have been a significant part of the mobile gaming landscape. The decision to cease development for Windows Phone means that users on this platform will no longer receive updates or new content for their favorite games. This could lead to a decline in the overall gaming experience on Windows Phone, as other developers may follow Rovio’s lead and abandon the platform as well.
Despite this setback, Windows Phone users still have access to a variety of other games and apps. However, the lack of support from major developers like Rovio could make it increasingly difficult for Microsoft to attract and retain users on their mobile platform.
Future Prospects for Rovio
For Rovio, this decision allows them to concentrate their resources on the platforms with the largest user bases. By focusing on Android and iOS, Rovio can continue to innovate and deliver new and exciting gaming experiences to their fans. This strategic shift could also open up new opportunities for collaboration and partnerships with other companies in the mobile gaming industry.
In recent years, Rovio has expanded beyond mobile gaming, venturing into other areas such as animated films and merchandise. The success of the Angry Birds movie and its sequel has demonstrated the potential for the brand to thrive in other entertainment mediums. By concentrating their efforts on the most popular mobile platforms, Rovio can ensure that their games remain a central part of their overall brand strategy.
In conclusion, while Rovio’s decision to stop developing games for Windows Phone is disappointing for users of the platform, it is a strategic move that allows the company to focus on the most popular and profitable platforms. This shift will enable Rovio to continue delivering high-quality gaming experiences to their fans and explore new opportunities for growth and innovation in the mobile gaming industry.
Source MSPoweruser
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