Starbucks have announced that next week they will be rolling out a new update to their iOS application in the US, UK, and Canada with new features that will enable customers to leave a tip for the Starbucks barista ranging from $.50 to $2 directly from their mobile device.
The new Starbucks iOS application will be launching on March 19th, 2014, and will allow customers to request the application send them push notifications after paying at Starbucks with a reminder to tip the barista.
Enhanced Customer Experience
The Starbucks iOS application will then provide users with a two-hour window to decide on how much they would like to tip. Chief Digital Officer Adam Brotman explained that Starbucks customers have been requesting the tipping feature for some time and explained, “We think it’s going to be great for our baristas.” This new feature aims to enhance the customer experience by making it more convenient to show appreciation for good service.
In addition to the tipping feature, the update will also include improvements to the app’s overall performance and security. This ensures that users can enjoy a seamless and secure experience while using the app to make purchases and leave tips. The app will also offer personalized recommendations based on previous purchases, making it easier for customers to discover new drinks and food items they might enjoy.
Impact on Baristas and Business
Currently, there are more than 10 million active users enjoying the Starbucks mobile applications, and Starbucks says that it processes over 11 percent of its transactions through mobile applications, translating to around 5 million every week. This significant number highlights the growing trend of mobile payments and the importance of continually updating the app to meet customer needs.
The introduction of the tipping feature is expected to have a positive impact on baristas, who often rely on tips as a part of their income. By making it easier for customers to tip, Starbucks is likely to see an increase in the overall amount of tips received by their staff. This move not only benefits the baristas but also helps to foster a positive working environment, which can lead to better customer service and satisfaction.
Moreover, the new feature aligns with Starbucks’ ongoing efforts to integrate technology into their business model. By leveraging mobile technology, Starbucks can streamline operations, reduce wait times, and offer a more personalized experience to their customers. This approach has proven successful in the past, and the addition of the tipping feature is expected to further enhance the app’s appeal.
For example, a customer who frequently visits Starbucks and uses the app to make purchases can now easily leave a tip without the need for cash. This convenience is particularly beneficial in today’s increasingly cashless society, where many people prefer to use digital payment methods. Additionally, the push notification reminder ensures that customers don’t forget to tip, even if they are in a hurry.
Source: Forbes
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