OnePlus launched their OnePlus Smart TV last year, the device came with a 55 inch display and a 4K resolution and it cost around $1,000. The TV was well-received for its sleek design, impressive display quality, and integration with the OnePlus ecosystem, making it a popular choice among tech enthusiasts.
New Affordable OnePlus Smart TV
Now the company has revealed that they will be launching their second Smart TV, although it looks like this one will be more affordable. This move is likely aimed at capturing a larger market share by making their premium smart TV experience accessible to a broader audience. The new model is expected to retain some of the high-end features of its predecessor while cutting down on costs to make it more budget-friendly.
The news was announced by the company’s CEO Pete Lau on Twitter, you can see what he had to say about the device below.
It’s official. We’re making our premium smart TV experience more accessible to our Indian community. #SmarterTV pic.twitter.com/gc7WUcVIxJ
— Pete Lau (@PeteLau) June 8, 2020
What to Expect from the New Model
As yet there are no details on how this new OnePlus Smart TV will be different from the original device and also how much cheaper it will be than the original model. However, there are some educated guesses and expectations based on industry trends and OnePlus’s previous product strategies.
1. Display Options: The new model might come in multiple sizes, possibly including a smaller 43-inch variant, which would naturally be more affordable than the 55-inch model. This would cater to different consumer needs and living spaces.
2. Resolution and Display Technology: While the original model boasted a 4K resolution, the new, more affordable model might offer a Full HD (1080p) option. However, it is also possible that OnePlus will retain the 4K resolution to stay competitive in the market.
3. Smart Features: The new TV is expected to run on the latest version of Android TV, offering a seamless and intuitive user experience. Features like Google Assistant, Chromecast built-in, and access to a wide range of apps from the Google Play Store are likely to be included.
4. Audio Quality: The original OnePlus TV featured a high-quality sound system with Dolby Atmos support. The new model might have a more basic audio setup to reduce costs, but it will likely still offer a decent audio experience.
5. Design and Build: OnePlus is known for its premium build quality, and it is expected that the new model will maintain a sleek and modern design, albeit with some cost-saving measures in materials.
6. Pricing Strategy: While the exact price is yet to be revealed, it is speculated that the new model could be priced around $500 to $700, making it a strong contender in the mid-range smart TV market.
As soon as we get some more details, we will let you guys know. The launch of a more affordable OnePlus Smart TV could significantly impact the smart TV market, offering consumers more choices and potentially driving down prices across the board.
Source Pete Lau, GSM Arena
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