A new redesigned Wii console has been unveiled, that will be shipping to UK stores in the next couple of months in preparation for the upcoming holiday season, according to the The Official Nintendo Magazine website.
As you can see from the new packaging photo below, the new Wii has been designed to lay flat on a surface rather than stand upright. The new design may be in preparation for the release of the new Wii U console which also sits flat on surfaces. Bringing the two consoles’ designs in line with each other.
The new Wii will be arriving in the UK in time for the holiday season, but no information has been released on worldwide availability as yet. Or whether the new design will be a different price to the existing upright model currently in stores.
Design and Features
The redesigned Wii console is not just about aesthetics; it also aims to enhance user experience. By laying flat, the console is more stable and less prone to tipping over, which can be a concern for families with young children or pets. The flat design also makes it easier to stack or place in entertainment centers, providing a more streamlined look.
The packaging reveals the new design Wii system will come with Wii Remote Plus, a Nunchuk, and copies of Wii Sports and Wii Party. The inclusion of these games makes the console an attractive option for families and casual gamers looking to enjoy some classic Wii titles right out of the box.
Market Strategy and Expectations
Nintendo’s decision to release a redesigned Wii just before the holiday season is a strategic move. The holiday season is a peak time for console sales, and a new design can generate renewed interest in the Wii, even as the company prepares to launch the Wii U. This strategy allows Nintendo to capture a broader market segment, appealing to both new customers and existing Wii owners who might be interested in upgrading to the new design.
The new Wii’s design alignment with the Wii U could also be seen as a way to create a cohesive brand image. By having both consoles share a similar design language, Nintendo is likely aiming to make the transition from Wii to Wii U more seamless for consumers. This could potentially boost sales for both consoles, as customers may be more inclined to purchase a Wii U if they are already familiar with the new Wii’s design.
As always, when more information comes to light, we will keep you updated. The anticipation for the new Wii is building, and it will be interesting to see how it performs in the market once it becomes available.
Source: The Official Nintendo Magazine
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