Samsung is expected to launch their Galaxy Fold 2 smartphone in August along with the Galaxy Note 20, and now we have details of another new device, the Samsung Galaxy Fold Lite.
The Samsung Galaxy Fold Lite will apparently launch in July and it will be based on the original Galaxy Fold smartphone. Samsung will apparently price this device at $1,099, making it a more affordable option compared to its predecessor, which was priced significantly higher.
The news was posted on Twitter by CEO of Display Supply Chain Consultants, Ross Young, although it has now been removed from Twitter. You can see what he had to say below.
To clear out Galaxy Fold 1 inventory before the Galaxy Fold 2 is launched, Samsung will announce the Galaxy Fold Special Edition in July at a price around $1099. Quantities will be limited to ~55K worldwide. It should look just like the Galaxy Fold 1. Great price!
— Ross Young (@DSCCRoss) May 13, 2020
Features and Specifications
The Samsung Galaxy Fold Lite is expected to retain many of the features of the original Galaxy Fold, including its innovative foldable design. However, to achieve the lower price point, Samsung may make some compromises in terms of materials and specifications. For instance, the Fold Lite might use a mix of premium and mid-range components, such as a less advanced camera system or a slightly older processor.
Despite these potential compromises, the Galaxy Fold Lite is still expected to offer a high-quality user experience. The foldable display, which is the main attraction of the device, will likely remain a key feature. This allows users to enjoy a larger screen in a compact form factor, making it ideal for multitasking, gaming, and media consumption.
Market Position and Strategy
Samsung’s decision to launch the Galaxy Fold Lite at a lower price point is a strategic move to make foldable technology more accessible to a broader audience. The original Galaxy Fold was a premium device with a price tag to match, which limited its appeal to a niche market. By offering a more affordable version, Samsung aims to attract more consumers and increase the adoption of foldable smartphones.
This strategy also helps Samsung clear out the inventory of the original Galaxy Fold before the launch of the Galaxy Fold 2. According to Ross Young, the quantities of the Galaxy Fold Lite will be limited to around 55,000 units worldwide. This limited release creates a sense of exclusivity and urgency, encouraging consumers to purchase the device before it sells out.
As soon as we get some more details about this new version of the Galaxy Fold smartphone, we will let you guys know. The anticipation for the Galaxy Fold Lite is building, and it will be interesting to see how it performs in the market and how consumers respond to a more affordable foldable smartphone.
Source XDA
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