The Apple TV has become a very popular device for the company, and we have heard rumors that a new Apple TV is on the way, we are expecting to see the device later this year.
Google’s Chromecast has been giving the Apple TV a run for its money, and according to a recent report, the Google Chromecast was the top selling streaming device in the U.S. last year, with a total of 3.8 million units sold.
In second place is the Roku who have apparently sold over 3 million Roku devices in the U.S. in 2013, this compares to Apple who are in third place in the U.S with sales of just over 2 million Apple TVs.
Whilst the Google Chromecast and Roku may be outselling the Apple TV in the U.S., things are a little different in other countries, and overall, Apple has sold more Apple TV devices than Google and Roku have with their devices.
To date Apple has sold a total of 20 million Apple TVs since their first one launched back in 2007, Roku have sold around 8 million of their Roku devices to date. As yet there are no details on the total Chromecast device sales, although their overall sales are thought to be similar to Roku.
There is a new Apple TV in the works, and this device is expected to help Apple take on the Google Chromecast in the U.S., as it is said to come with a wide range of new features.
At the moment, the Apple TV is capable of streaming videos and music, this could change when the new Apple TV is launched, as it is expected to offer support for games and apps, just like the new Android TV platform.
As well as being able to support apps and games, there have also been rumors that the new Apple TV will be used as a HomeKit Hub for home automation.
We are expecting the new Apple TV to be announced later in the year, and suspect it may launch in September along with the iPhone 6 and the new Apple iWatch.
Source Park Associates, GigaOM
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