Mozilla has today announced the launch of its new Test Pilot initiative called Firefox Better Web with Scroll, created to offer users privacy and faster access. Firefox Better Web combines Mozilla’s work with third-party tracking protection and Scroll’s network to ensure users will receive a “top notch experience while still supporting publishers directly and keeping the web healthy”.
Mozilla has created a customised Enhanced Tracking Protection setting that will block third-party trackers, fingerprinters, and cryptominers. This provides additional privacy and a significant performance boost and on top Scroll adds a network of top publishers who provide their content ad-free.
To try the Firefox Better Web online experience, Firefox users simply sign up for a Firefox account and install a web extension. As a Test Pilot, it will only be available in the US. The membership is 50% off for the first six months at $2.50 per month, which goes directly to fund publishers and writers, and in early tests Mozilla has found that sites make at least 40% more money than they would have made from showing you ads.
Mozilla explains a little more :
“We know that publishers are getting the short end of the stick in the current online ad ecosystem and advertising networks make it difficult for excellent journalism to thrive. To give users what they want most, which is great quality content without getting tracked by third parties, we know there needs to be a change. We’ve combined Firefox and Scroll’s growing network of ad-free sites to offer users a fast and private web experience that we believe can be our future.
If we’re going to create a better internet for everyone, we need to figure out how to make it work for publishers. Last year, we launched Enhanced Tracking Protection by default and have blocked more than two trillion third-party trackers to date, but it didn’t directly address the problems that publishers face. That’s where our partner Scroll comes in. By engaging with a better funding model, sites in their growing network no longer have to show you ads to make money. They can focus on quality not clicks. Firefox Better Web with Scroll gives you the fast, private web you want and supports publishers at the same time.”
Source : Mozilla