Microsoft has announced that it has signed up its first advertising partners for the official rollout of NUads on Xbox Live. NUads are interactive TV format advertisements and the first companies to offer them will be Toyota, Unilever, and Samsung Mobile.
These ads are interesting because while the standard 30-second TV spots, they integrated engaging and actionable experiences for users. Using the Xbox 360 Kinect viewers can interact with the ads using their voice and gestures for control. NUads marks the beginning of a new era for TV advertising. It delivers the one thing traditional TV advertising is missing — engagement,” said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising. “We developed NUads to breathe new life into the standard 30-second spot. With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time.”
Toyota will be running an ad campaign for the 2012 Camry with a layer of interactivity asking viewers what they would like to see reinvented using voice and gesture controls. Unilever why advertise its Axe line of products for men and women and beer survey would respond whether or not girl should be able to get the power of Axe.
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