We know Apple is working on a new HDTV, which many have named as the iTV, although if this turns out to be the actual name of the device it could spell trouble for Apple.
The brand name for ITV is used by UK broadcaster ITV, and apparently ITV have now written to Apple asking them not to use the iTV brand name for their new HDTV.
ITV have been told in the past, when they raised concerns with Apple, that Apple would not use the brand name of iTV for their devices, although things could now change under Apple’s TIM Cook.
Apple’s History with Branding
Apple already has a TV device available, the Apple TV which has been available for a few years, where the didn’t follow the i-device naming scheme like they have done with the majority of their other products, so we doubt their new HDTV would be called the iTV, although you never know.
Apple has a long history of carefully selecting names for its products to create a cohesive brand identity. The “i” prefix has been a significant part of Apple’s branding strategy, starting with the iMac in 1998. This naming convention continued with the iPod, iPhone, and iPad, creating a recognizable and unified product line. However, the Apple TV deviated from this pattern, suggesting that Apple might be open to different naming conventions for its television products.
Potential Legal and Marketing Implications
If Apple were to name their new HDTV the iTV, it could lead to legal battles and brand confusion. ITV, the UK broadcaster, is a well-established brand with a significant presence in the media industry. The potential for confusion between Apple’s iTV and the broadcaster ITV could be substantial, especially in markets where ITV is a dominant player. Legal disputes over trademark infringement could be costly and time-consuming for Apple, potentially delaying the product’s launch and affecting its market strategy.
Moreover, the name iTV might not align with Apple’s current branding strategy. The company has been moving towards more descriptive names for its products, such as the Apple Watch and Apple Music. Naming the new HDTV the iTV might not fit into this evolving branding approach.
Another aspect to consider is the consumer perception and market positioning of the new HDTV. The name iTV might suggest a direct continuation of the i-device line, which could set certain expectations regarding the product’s features and capabilities. If the new HDTV offers a significantly different experience from other i-devices, a different name might better communicate its unique value proposition to consumers.
In conclusion, while the name iTV might seem like a natural fit for Apple’s new HDTV, there are several factors that suggest it might not be the best choice. Legal concerns, brand alignment, and market positioning all play a role in this decision. It will be interesting to see what name Apple ultimately chooses for its new HDTV and how it fits into the company’s broader product strategy.
Source T3, Telegraph
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