The creators of Angry Birds, Rovio Mobile, showcased an advert for the game during the Super Bowl, and the advert reveals some hidden code in the game which unlocks new levels. This clever marketing strategy not only captivated the audience but also added an interactive element to the viewing experience.
In the video below, you can see the code and also the new levels that are unlocked. This feature apparently works with the iOS version of the game, making it accessible to a large number of players who use Apple devices.
The Impact of Super Bowl Advertising
The Super Bowl is known for its high-profile advertisements, and Rovio Mobile’s decision to feature Angry Birds during this event was a strategic move. Super Bowl ads are among the most-watched commercials globally, providing an unparalleled platform for exposure. By embedding a hidden code within the advert, Rovio not only promoted the game but also engaged viewers in a unique way. This interactive element encouraged players to pay close attention to the advert, thereby increasing its effectiveness.
The hidden code concept is not new, but its application in a Super Bowl ad for a mobile game was innovative. It created a buzz among fans and gaming communities, leading to increased downloads and engagement with the game. This strategy also highlighted the evolving nature of advertising, where interactivity and viewer participation are becoming key components.
Angry Birds Rio and Cross-Promotion
The advert was shown during the Super Bowl to promote the new Angry Birds Rio game and also the Rio Movie. This cross-promotion was a brilliant marketing tactic, as it linked the popular Angry Birds franchise with the upcoming animated film, Rio. By doing so, Rovio Mobile tapped into the fan bases of both the game and the movie, creating a synergistic effect that benefited both properties.
Angry Birds Rio introduced new characters and levels inspired by the movie, providing fresh content for players and keeping the game exciting. This collaboration also demonstrated the potential for mobile games to expand beyond their original platforms and become part of larger entertainment ecosystems. The success of Angry Birds Rio paved the way for future collaborations between mobile games and other media, such as movies and TV shows.
The hidden code in the Super Bowl advert not only unlocked new levels but also served as a teaser for the upcoming game. This approach kept fans eagerly anticipating the release of Angry Birds Rio, ensuring a strong launch and sustained interest in the game.
via App Advice
In conclusion, Rovio Mobile’s Super Bowl advert for Angry Birds was a masterclass in innovative marketing. By incorporating a hidden code that unlocked new levels, they engaged viewers in an interactive experience that went beyond traditional advertising. The cross-promotion with the Rio movie further amplified the impact, showcasing the potential for mobile games to collaborate with other media. This strategy not only boosted the game’s popularity but also set a precedent for future marketing campaigns in the gaming industry.
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