We have already talked a bit about the cool new Halo Reach game. The game was leaked out early and has now ended up on torrent sites for pirating gamers to play. The marketing team for the game has launched a new viral marketing tool that is pretty darn cool.
Innovative Viral Marketing Campaign
The marketing ploy uses Facebook to shoot fans over to a site called RememberReach.com. This site features a fascinating interactive element: a robot arm that can be controlled to choose a point of light on the screen. Each point of light selected by users will later be used to create a memorial for the Noble Team of Spartans, who are integral characters in the game. This interactive experience not only engages fans but also builds a sense of community and anticipation around the game’s release.
The concept of using a robot arm to create a digital memorial is both innovative and symbolic. It represents the collective effort of the Halo community, coming together to honor the fictional heroes of the game. This kind of marketing strategy is not just about promoting the game; it’s about creating an emotional connection with the audience. By involving fans in the creation of the memorial, the marketing team has effectively turned the promotion into an interactive and memorable experience.
The Impact of Early Leaks
While the marketing campaign is impressive, the early leak of the game has had significant implications. When a highly anticipated game like Halo Reach is leaked, it can lead to a range of issues, from financial losses to potential spoilers that can ruin the experience for other players. Despite these challenges, the marketing team has managed to maintain excitement and engagement through creative strategies like the RememberReach.com initiative.
The use of social media platforms like Facebook to drive traffic to the marketing site is a testament to the evolving landscape of digital marketing. In today’s world, where attention spans are short and competition for engagement is fierce, innovative approaches like this are essential. By leveraging the power of social media, the marketing team has been able to reach a wider audience and create a buzz that traditional marketing methods might not achieve.
All of the points of light will eventually be used to create an image of the team as a memorial. This final image will serve as a tribute to the Noble Team of Spartans, immortalizing them in a way that resonates with fans. The use of technology to create art is a growing trend, and this campaign is a perfect example of how it can be used effectively in marketing.
I’m not sure if the arm is real, but this is a cool marketing idea for what is bound to be one of the biggest games to ever hit the Xbox 360. The combination of innovative technology, interactive elements, and emotional storytelling makes this campaign stand out. It not only promotes the game but also enhances the overall experience for fans, making them feel like they are a part of something bigger.
Via Crave
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
