We have been hearing rumors for some time that Google is working on their own Android tablet, in a similar way that they have done with their ‘Nexus’ branded smartphones which have been produced by various manufacturers.
Now according to a recent report by The Verge, the Google Nexus Tablet has apparently been delayed until around July of this year, and the reason for the apparent delay is to reduce the price of the tablet.
The tablet is rumored to retail for $249, and Google wants to reduce the price to the $149 to $199 range to compete with Amazon’s Android tablet offering, the Amazon Kindle Fire.
Google’s Strategy to Compete with Amazon
According to the report, as we have heard previously, Google is working with Asus to develop the Nexus tablet. This collaboration is particularly interesting because Asus has a strong reputation for producing high-quality hardware. The partnership aims to leverage Asus’s manufacturing expertise and Google’s software prowess to create a competitive product in the crowded tablet market.
The $199 price point would be a strategic move, as Amazon has had significant success with its Kindle Fire Android tablet, a feat that many other Android tablet manufacturers have yet to achieve. The Kindle Fire’s success can be attributed to its affordable price and integration with Amazon’s vast ecosystem of services, including e-books, streaming media, and shopping. By pricing the Nexus tablet competitively, Google aims to attract budget-conscious consumers who might otherwise opt for the Kindle Fire.
Potential Features and Market Impact
While specific details about the Nexus tablet’s features are still under wraps, there is speculation that it will include a high-resolution display, a powerful processor, and the latest version of the Android operating system. These features would make the Nexus tablet a compelling option for consumers looking for a high-quality device at an affordable price.
Moreover, the Nexus tablet could serve as a showcase for Google’s vision of the Android ecosystem. By offering a tablet that runs a pure version of Android, free from manufacturer and carrier bloatware, Google can provide a seamless and consistent user experience. This could set a new standard for Android tablets and encourage other manufacturers to follow suit.
The potential impact on the market could be significant. If Google and Asus can deliver a high-quality tablet at a $199 price point, it could pressure other manufacturers to lower their prices or improve their offerings to remain competitive. This could lead to a more diverse and affordable range of Android tablets for consumers.
Additionally, a successful Nexus tablet could help Google expand its influence in the tablet market, which has been dominated by Apple’s iPad and Amazon’s Kindle Fire. By offering a compelling alternative, Google could attract more users to its ecosystem, increasing the adoption of its services and generating additional revenue through app sales, advertising, and subscriptions.
The rumored Google Nexus Tablet, developed in collaboration with Asus, has the potential to make a significant impact on the tablet market. By aiming for a competitive price point and leveraging the strengths of both companies, Google hopes to attract budget-conscious consumers and challenge the dominance of Amazon’s Kindle Fire. It will be interesting to see what both Google and Asus come up with and how the market responds to this new entrant.
Source The Verge
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