Google’s Android One smartphones are already available in several developing markets, such as India, Bangladesh, and a few more. However, it appears the program didn’t get too much attention since its launch, especially in India due to poor availability in retail stores, and were available online.
According to a new report from Economic Times, Google is planning to launch a new Android One device in India on July 14th, carrying a price tag of INR 12,000, higher than the first iterations of the handset.
Challenges Faced by Android One in India
The initial launch of Android One in India faced several challenges. One of the primary issues was the limited availability of the devices in physical retail stores. Most of the sales were conducted online, which restricted access for a significant portion of the population who prefer to purchase electronics in person. Additionally, the initial devices were criticized for their basic specifications, which did not meet the expectations of tech-savvy consumers looking for more advanced features at an affordable price.
New Strategy and Collaborations
Unlike the previous Android One devices where the vendors were not involved in the design and development of the smartphones, this time, it will be manufactured by Lava, in collaboration with the chipset maker MediaTek. This collaboration marks a significant shift in strategy for Google, as it aims to leverage Lava’s local manufacturing capabilities and MediaTek’s expertise in chipset technology to create a more appealing product for the Indian market.
The details are scarce about the smartphone, but the person with knowledge told the publication that it will come with a 5-inch display, 2GB of RAM and will be powered by a MediaTek chipset. Furthermore, the person said the company is aiming to position the device as an affordable Nexus device, with better security and quicker software updates.
Expected Features and Market Positioning
The new Android One device is expected to feature a 5-inch display, which is a standard size that appeals to a broad range of users. The inclusion of 2GB of RAM is a significant upgrade from the previous models, ensuring smoother performance and better multitasking capabilities. The device will be powered by a MediaTek chipset, known for its balance of performance and efficiency, making it a suitable choice for budget smartphones.
Google’s decision to position the new Android One device as an affordable Nexus device is a strategic move. Nexus devices are known for their pure Android experience, timely software updates, and enhanced security features. By offering these benefits at a lower price point, Google aims to attract consumers who are looking for a reliable and secure smartphone without breaking the bank.
Implications for the Indian Smartphone Market
The launch of the new Android One device could have significant implications for the Indian smartphone market. With a price tag of INR 12,000, the device falls into the mid-range category, which is highly competitive in India. By offering a device with better specifications and the promise of timely updates, Google could capture a larger share of the market and establish a stronger presence in the country.
Moreover, the collaboration with Lava and MediaTek could pave the way for future partnerships, enabling Google to continue improving its Android One offerings. This could lead to a more diverse range of devices, catering to different segments of the market and further solidifying Google’s position in the Indian smartphone industry.
July 14th is just around the corner, we’ll update you as soon as we hear anything more about this device.
Source: GSMArena
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