We know that Google is getting ready to launch a 32GB version of their Nexus 7 tablet. The device has already appeared at some online retailers, and one person who ordered a 16GB model received a 32GB model.
The guys over at Phandroid have received some information from a hardware reseller who has told them that Google is phasing out the 16GB version of the Nexus 7 and replacing it with the 32GB model.
Pricing and Market Strategy
There are no details on whether Google will offer the new 32GB version of the Nexus 7 tablet for the same price as they charge for the current 16GB version, or they could end up charging more for the device. Historically, Google has been competitive with their pricing strategy to capture a larger market share. For instance, when the Nexus 7 was first launched, it was praised for its affordability compared to other tablets in the market.
It is also possible that Google could decide to charge the same for the 32GB model as they do for the 16GB model, and drop the price of the 8GB model, which would explain the rumors we have been hearing about Google releasing a cheaper Nexus 7 tablet. This strategy could make the Nexus 7 even more appealing to budget-conscious consumers, especially students and young professionals who need a reliable yet affordable device for their daily tasks.
Impact on the Tablet Market
The introduction of a 32GB Nexus 7 could have significant implications for the tablet market. With more storage, users can download more apps, store more media, and generally get more use out of their device without worrying about running out of space. This could make the Nexus 7 a more attractive option compared to other tablets that offer less storage for a similar price.
Moreover, the potential phasing out of the 16GB model in favor of the 32GB model suggests that Google is listening to consumer demands for more storage. This move could set a new standard for entry-level tablets, pushing other manufacturers to increase the storage capacity of their devices as well.
Additionally, if Google decides to lower the price of the 8GB model, it could attract a new segment of users who are looking for an even more affordable tablet option. This could be particularly appealing in emerging markets where price sensitivity is higher.
The launch of the 32GB Nexus 7 and the potential phasing out of the 16GB model indicate that Google is making strategic moves to strengthen its position in the tablet market. Whether they decide to keep the pricing the same or adjust it, the increased storage capacity is likely to be a hit among consumers. We will have to wait and see how these changes impact the overall market dynamics.
Source Phandroid
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