Amazon’s range of Alexa devices have been very popular for some time, according to a recent report by Strategy Analytics, the Google Home Mini was the most popular smart speaker in quarter 2.
The Google Home Mini has a 20 percent share of the market in Q2 with sales of 2.3 million, in second place was the Amazon Echo dot with and 18 percent share and sales of 2.2 million.
David Watkins, Director of Strategy Analytics’ Smart Speaker service commented that “Unsurprisingly, Amazon and Google models dominated the best-selling list of smart speakers in Q2 2018. The Google Home Mini and Amazon Echo Dot accounted for a combined 38% of global shipments although they contributed just 17% towards the value of the market due to their low price. Apple on the other hand has focused its smart speaker efforts at the premium end of the market, promoting the HomePod’s audio prowess ahead of the device’s voice control capabilities. Apple took a 6% share of shipments in Q2 2018 but it is the market leader in terms of revenue with 16% share and holds a dominate 70% share of the small but growing $200+ premium price band”.
Out of the top five devices in quarter two Amazon owned two of them and Google owned another two of them.
Source Strategy Analytics
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