If your website makes revenue from displaying annoying adverts to your visitors, or your favourite site displays intrusive advertising that you would rather. Not see. You will be pleased to know that next year Google Chrome will start blocking advertising which it deems as annoying. The Chrome advertising blocking service will start on February 15th 2018 and will stop showing any advertising on sites that fail to comply with the Better Ad Standards laid out by the Coalition for Better Ads.
So now might be a good time to check whether your website is violating any of those standards as Google’s ad blocker will block all your advertising on a page even ads served by Google’s own advertising network if a site is in violation. Google Chrome will block adverts that it deems annoying in the form of :
– Pop-ups
– Auto-playing videos with sound
– Prestitial ads with countdowns (the kind that makes you wait x seconds before you can see the content on a page)
– Large sticky ads that cover a portion of the screen even when you scroll
– Ads that take up more than 30 percent of the screen on a mobile device
– Flashing animated ads on mobile devices
– Postitial ads with a countdown on mobile devices
If you are concerned about your website not meeting the requirements you can join the “Better Ads Experience Program” which launches in January and uses a sliding scale up to $5,000 for membership depending on the size of your website. Once a member rather than blocking all your advertising google will notify you of an infringement and provide you with time to correct the issue. For more details jump over to the webpages below.
Source: Better Ads : AdAge : Liliputing
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