Last week we told you that the Fusion Garage JooJoo tablet had been discontinued due to poor sales. Now it seems that Fusion Garage has had a change of heart and will continue to sell the JooJoo tablet.
Fusion Garage has teamed up with hardware reseller ASTExC, who will be giving the JooJoo tablet a makeover. The internal storage will be increased to 16GB, and the tablet will be customized with business applications, aiming it squarely at the business market.
New Features and Business Applications
The decision to pivot towards the business market is a strategic move by Fusion Garage. By increasing the internal storage to 16GB, the JooJoo tablet will be better equipped to handle more demanding business applications. This upgrade is crucial for business users who require more storage for documents, applications, and other data. Additionally, the customization of the tablet with business applications means that it will be tailored to meet the specific needs of various industries, making it a more attractive option for companies looking for a versatile and reliable tablet.
“We are very pleased by the rapidly increasing vertical market interest in joojoo,” Fusion Garage founder and CEO, Chandra Rathakrishnan said in a statement. “Companies such as ASTEC are able to do some very innovative customization of the product and enable joojoo to be used in business applications that go beyond our consumer focus. At the same time, this marks the end of joojoo as a product and a brand for Fusion Garage. We have learned a lot and will carry forward insight gained from joojoo to our new generation of products that we will introduce in the first half of 2011.”
Future Prospects and Market Reception
Whether the JooJoo tablet will be a success this time around remains to be seen, but we suspect it will probably be as popular as it was when it went on sale the first time. The initial launch of the JooJoo tablet was met with mixed reviews, with some praising its innovative features while others criticized its performance and lack of applications. By targeting the business market, Fusion Garage is hoping to tap into a more stable and potentially lucrative customer base.
The collaboration with ASTExC is also a significant factor in the tablet’s potential success. ASTExC’s expertise in hardware reselling and customization could provide the JooJoo tablet with the necessary enhancements to make it more appealing to business users. This partnership could also open up new opportunities for Fusion Garage to expand its market reach and establish a stronger presence in the business sector.
Moreover, the statement from Chandra Rathakrishnan hints at exciting developments in the pipeline for Fusion Garage. The insights gained from the JooJoo tablet will be carried forward to their new generation of products, which are expected to be introduced in the first half of 2011. This indicates that Fusion Garage is committed to continuous improvement and innovation, which could bode well for the company’s future prospects.
In conclusion, while the JooJoo tablet’s initial foray into the consumer market may not have been as successful as hoped, the shift towards the business market and the partnership with ASTExC could provide a new lease of life for the tablet. Only time will tell if these changes will be enough to make the JooJoo tablet a success, but the strategic moves by Fusion Garage show a willingness to adapt and evolve in a competitive market.
via BGR
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