In a recent interview with OPC World, Evernote CEO Phil Libin has revealed that the company wants to branch out with hardware, and by this we presume they mean smartphones.
Evernote has revealed that they will not actually build the hardware themselves; instead, it will be produced in partnership with various manufacturers and will come with Evernote branding.
“We won’t actually do the manufacturing, but we’ll do the co-design together,” said Phil Libin, who spoke to IDG News Service on the sidelines of the New Economy Summit, a technology conference held Tuesday in Tokyo.
Partnerships with Manufacturers
Evernote’s strategy to partner with established manufacturers is a smart move. By leveraging the expertise and production capabilities of these manufacturers, Evernote can focus on what it does best: software development and user experience. This approach allows Evernote to maintain its brand identity while ensuring high-quality hardware. The collaboration will likely involve co-designing the hardware to ensure it integrates seamlessly with Evernote’s software ecosystem. This could mean specialized features or buttons that enhance the Evernote experience, making it more intuitive and user-friendly.
Future Plans for In-House Hardware
Evernote also has plans to actually build some hardware themselves, although this may be a few years down the line according to Phil Libin. “Eventually, in a few years—three, four, five—I think we’ll be ready to do something ourselves,” he stated. This long-term vision indicates that Evernote is serious about becoming a significant player in the hardware market. Building their own hardware would give Evernote complete control over the design and functionality, allowing for a more integrated and seamless user experience. This could potentially lead to innovative products that set new standards in the industry.
The move into hardware is not entirely surprising given the current trends in the tech industry. Many software companies are exploring hardware to create a more cohesive ecosystem. For example, Google has its Pixel phones, and Microsoft has the Surface line of products. By entering the hardware market, Evernote can offer a more integrated experience, potentially increasing user loyalty and expanding its user base.
Moreover, the hardware could be designed to cater specifically to Evernote’s core audience—professionals and productivity enthusiasts. Imagine a smartphone with built-in features that make note-taking, organizing, and task management more efficient. Such a device could be a game-changer for users who rely heavily on Evernote for their daily tasks.
In addition to smartphones, Evernote could explore other types of hardware. Tablets, smartwatches, or even specialized devices for note-taking and organization could be on the horizon. The possibilities are endless, and each new piece of hardware could offer unique features tailored to enhance the Evernote experience.
The decision to eventually build their own hardware also suggests that Evernote is looking to diversify its revenue streams. While the company has been successful with its subscription model, adding hardware sales could provide a significant boost to its financial performance. This diversification could make Evernote more resilient to market fluctuations and competitive pressures.
In conclusion, Evernote’s foray into the hardware market is an exciting development. By partnering with manufacturers initially and planning to build their own hardware in the future, Evernote is positioning itself for long-term success. This move could lead to innovative products that offer a more integrated and seamless user experience, ultimately benefiting Evernote’s loyal user base.
Source PC World
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