The Aston Martin Rapide was released back in 2010, and the car received a facelift in 2013. Now, Aston Martin is working on an all-electric version of the Rapide, which marks a significant shift for the luxury car manufacturer.
Aston Martin CEO, Andy Palmer, has confirmed that the company will release an all-electric version of their four-door saloon in 2017. This announcement is a part of Aston Martin’s broader strategy to embrace electric vehicle (EV) technology and reduce carbon emissions.
Details of the Electric Rapide
In a recent interview with Auto Express, Palmer confirmed that they have a new electric vehicle in the works. He elaborated on the motivations behind this project, stating:
This project is born out of fun and born out of necessity.
“Electric power gives us the performance we want, although you won’t have a V12 noise – you’ll have something that works just as well for a luxury vehicle – silence. And you’ll have zero emissions.”
The new battery-powered Aston Martin Rapide is expected to cost more than the current V12 model, with estimates suggesting it could be priced as high as £200,000. This price point reflects the advanced technology and luxury features that will be incorporated into the vehicle.
Performance and Market Competition
It will be interesting to see what performance this new EV comes with. Tesla has managed to produce a high-performance electric saloon in the form of the Model S, and Aston Martin will have some work to do to take on the Model S. The Tesla Model S has set a high bar with its impressive acceleration, long-range capabilities, and advanced autonomous driving features.
Aston Martin’s electric Rapide will need to offer competitive performance metrics, such as a high top speed, quick acceleration, and a substantial driving range on a single charge. Additionally, the vehicle will need to incorporate cutting-edge technology and luxurious amenities to meet the expectations of Aston Martin’s discerning clientele.
The move to electric power is not just about performance; it is also about sustainability. Electric vehicles produce zero emissions, which is a significant advantage in the fight against climate change. By developing an all-electric Rapide, Aston Martin is taking a step towards a more sustainable future while still delivering the luxury and performance that their brand is known for.
Future Prospects and Challenges
The development of the electric Rapide is part of a broader trend in the automotive industry towards electrification. Many luxury car manufacturers, including Porsche, Jaguar, and Mercedes-Benz, are investing heavily in electric vehicle technology. This shift is driven by increasing regulatory pressure to reduce emissions and the growing consumer demand for environmentally friendly vehicles.
However, there are challenges associated with developing high-performance electric vehicles. One of the main challenges is the development of advanced battery technology that can provide the necessary power and range without adding excessive weight to the vehicle. Additionally, the infrastructure for charging electric vehicles is still developing, and manufacturers need to consider how their customers will charge their vehicles, especially in regions where charging stations are not yet widespread.
Despite these challenges, the future looks promising for electric vehicles. Advances in battery technology, such as solid-state batteries, could significantly improve the performance and range of electric vehicles. Furthermore, the expansion of charging infrastructure will make it more convenient for consumers to own and operate electric vehicles.
The all-electric Aston Martin Rapide represents an exciting development in the world of luxury electric vehicles. With its combination of performance, luxury, and sustainability, the electric Rapide has the potential to set a new standard in the industry. As the automotive industry continues to evolve, it will be fascinating to see how Aston Martin and other manufacturers adapt to the changing landscape and what innovations they will bring to the market.
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
