We love it when companies fight, because that’ means ink (or in our case pixels) will freely flow. We do like our boasts a bit more imaginative though. Put some hyperbole into it, John Riccitiello. That 700 per cent increase in pre-orders”versus the same period before the launch of Battlefield: Bad Company 2″ deserves at least some aggressive adjectives.
“This game is designed to take that game down,” EA’s CEO went on. Now that’s more like it. “We know we have a big competitor, but head-to-head with Call of Duty in Q3, we have the superior game engine, a superior development studio, and a flat out superior game. Our goal is to significantly gain share in the huge FPS category and to put the other team on defense.” Easy enough for Battlefield 3 to be superior to last year’s Call of Duty, since Activision haven’t let slip anything about their next one. You know what would be really awesome though? Just make it better than Call Of Duty 4.