Apple’s iPhone 12 Pro and iPhone 12 went up for pre-order at the end of last week, and it looks like demand for the Pro model may be higher than initially expected.
The news comes from respected Apple analyst Ming-Chi Kuo, who had previously estimated that the iPhone 12 would be the most popular model.
The iPhone 12 Pro pre-order beat our expectation because of Apple core fans’ initial preference for high-end models, the strong demand in the Chinese market, and the coming peak season demand in the US and Europe.
Factors Driving High Demand for iPhone 12 Pro
Several factors contribute to the higher-than-expected demand for the iPhone 12 Pro. Firstly, Apple’s core fan base often gravitates towards the high-end models, which offer more advanced features and capabilities. The iPhone 12 Pro, with its superior camera system, LiDAR scanner, and enhanced performance, appeals to tech enthusiasts and professionals who seek the best technology available.
Secondly, the strong demand in the Chinese market has significantly boosted pre-orders. China remains one of Apple’s most important markets, and the iPhone 12 Pro’s advanced features and 5G capabilities have resonated well with Chinese consumers. The country’s rapid adoption of 5G technology has made the iPhone 12 Pro an attractive option for those looking to leverage the latest in mobile connectivity.
Additionally, the upcoming peak season demand in the US and Europe, driven by holiday shopping, has also played a crucial role. Consumers in these regions are more likely to invest in high-end gadgets during the holiday season, further driving up the demand for the iPhone 12 Pro.
Comparing the New iPhone Models
Apple announced four new iPhones at their recent press event: the iPhone 12, iPhone 12 Pro, iPhone 12 Pro Mini, and iPhone 12 Pro Max. Currently, only the iPhone 12 and iPhone 12 Pro are available for purchase, with the 12 Pro Mini and 12 Pro Max set to launch next month.
The iPhone 12 Pro Mini is expected to attract users who prefer a smaller device without compromising on performance. It offers the same advanced features as the iPhone 12 Pro but in a more compact form factor. On the other hand, the iPhone 12 Pro Max is designed for those who want the largest display and the most advanced camera system available in an iPhone.
It will be interesting to see which of the four new iPhones ends up being the most popular device. Prices for the handsets start at £699 for the iPhone 12 and go up to £1399 for the 512GB iPhone 12 Pro Max model. The wide range of options ensures that there is an iPhone to suit different preferences and budgets.
Moreover, the introduction of 5G across all new models is a significant selling point. As 5G networks continue to expand globally, consumers are looking to future-proof their devices, making the new iPhones an attractive choice.
The higher-than-expected demand for the iPhone 12 Pro highlights the strong appeal of Apple’s high-end models. With advanced features, strong market demand in key regions, and the upcoming holiday season, the iPhone 12 Pro is poised to be a significant success for Apple. As the other models become available, it will be fascinating to see how consumer preferences evolve and which model ultimately emerges as the most popular.
Source MacRumors
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