Deezer, the popular music streaming service, has announced its plans to launch in the US in 2014. Already a well-established platform in hundreds of countries around the world, Deezer is now setting its sights on expanding its reach to the American market.
Deezer has not yet set a specific launch date for its US debut, but it is anticipated that an official announcement will be made early next year.
“The launch date is not final yet. But 2014 will be an American year for us,” co-founder and CTO Daniel Marhely told the news agency AFP.
About Deezer
Deezer is a French startup that was founded in 2006. The service offers music streaming of around 30 million tracks and boasts 30,000 radio channels. Over the years, Deezer has grown significantly and has become a major player in the global music streaming industry. The platform is known for its extensive music library, user-friendly interface, and innovative features such as Flow, which provides personalized music recommendations based on user preferences.
Deezer’s expansion into the US market is a strategic move to increase its subscriber base. Currently, the service has 12 million monthly users, with 5 million of these being paid subscribers. By entering the US market, Deezer aims to attract a larger audience and compete with other established music streaming services.
Competition in the US Market
The US music streaming market is highly competitive, with several major players vying for dominance. Spotify, one of Deezer’s main competitors, launched in the US back in 2011. Since then, Spotify has managed to add an extra 1 million users to its list of paid subscribers, which now stands at 6 million. Deezer is undoubtedly hoping for similar success when it launches in the US.
In addition to Spotify, Deezer will also face competition from other popular music streaming services such as Apple Music, Amazon Music, and Pandora. Each of these platforms has its own unique features and loyal user base, making the US market a challenging yet potentially rewarding venture for Deezer.
To stand out in the crowded US market, Deezer will need to leverage its strengths and offer unique value propositions to attract users. This could include exclusive content, partnerships with artists, and innovative features that enhance the user experience. Additionally, Deezer’s focus on personalized music recommendations and curated playlists could appeal to American users looking for a more tailored listening experience.
Deezer’s entry into the US market also presents an opportunity for the platform to collaborate with local artists and music labels. By offering a diverse range of music from both international and American artists, Deezer can cater to the varied tastes of US listeners and build a strong presence in the market.
Overall, Deezer’s expansion into the US is a significant step in the company’s growth strategy. With its extensive music library, innovative features, and focus on personalization, Deezer has the potential to make a substantial impact in the US music streaming industry.
Source AFP, TechCrunch
Image Credit Lionel Bonaventure, AFP
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