BT has this week combined both its BT Openzone and BT FON wireless hotspot services into one brand called BT Wi-Fi. This strategic move consolidates all their hotspots to offer a massive 4 million BT Wi-Fi hotspots in the UK.
Which is currently around 320 times more wi-fi hotspots than Sky, BT’s closest competitor as far as Internet hotspots are concerned. Providing you with 4 million public wireless hotspots in the UK and 2 million more around the world. BT and O2 users can jump on the hotspots free of charge, removing the need to use 3G. BT explains:
“You’ll find hotspots in cafes, airports, hotels or even when you’re walking down the street or relaxing in the park. And this summer we are the sole public wi-fi provider for London 2012, keeping you connected around the Olympic Park and at over 500,000 hotspots across London.”
Benefits of BT Wi-Fi
The integration of BT Openzone and BT FON into BT Wi-Fi brings several benefits to users. Firstly, it simplifies the user experience by providing a single, unified network name, making it easier for users to identify and connect to BT Wi-Fi hotspots. This is particularly beneficial for frequent travelers and those who rely on consistent internet access while on the go.
Moreover, the extensive coverage ensures that users can stay connected in a variety of locations, from urban centers to more remote areas. This widespread availability is crucial for business professionals who need reliable internet access for work, as well as for students and casual users who want to stay connected with friends and family.
Impact on Competitors
BT’s move to consolidate its Wi-Fi services under a single brand name also puts significant pressure on its competitors. With 4 million hotspots in the UK alone, BT Wi-Fi offers a level of coverage that is unmatched by other providers. Sky, for instance, has significantly fewer hotspots, making it less competitive in this aspect.
This extensive network not only benefits individual users but also has broader implications for businesses and public services. For example, cafes, restaurants, and other establishments that offer BT Wi-Fi can attract more customers who are looking for reliable internet access. Additionally, public spaces like parks and transportation hubs can enhance their services by providing free Wi-Fi, making them more appealing to visitors.
For more information jump over to the BT Wi-Fi website for more details.
Source: TNW
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