Earlier today we heard that RIM intends to drop the price of their BlackBerry PlayBook tablet, and it looks like they will also be bringing some new updates to the device in the form of a new video store.
RIM has said that the new PlayBook video store will offer around 10,000 movies to buy and rent and they will also have new releases available on the same day that they are released on DVD. This move is likely aimed at making the PlayBook more competitive in the tablet market, where it faces stiff competition from the likes of Apple’s iPad and various Android tablets. By offering a robust video store, RIM hopes to attract more users who are looking for a comprehensive multimedia experience.
New Features in PlayBook 2.0 Software Update
RIM has also said that they will be releasing a PlayBook 2.0 software update that will bring a range of new features to the device. This update is expected to include enhancements to the user interface, improved performance, and additional functionalities that will make the PlayBook more versatile. Some of the anticipated features include native email, calendar, and contacts applications, which were notably absent in the initial release of the PlayBook. These additions are crucial for business users who rely on these tools for daily operations.
Moreover, the PlayBook 2.0 update is expected to support Android applications, significantly expanding the range of apps available to PlayBook users. This compatibility will allow users to access a broader array of applications, making the PlayBook a more attractive option for those who are already invested in the Android ecosystem.
Impact on the Tablet Market
The introduction of the video store and the PlayBook 2.0 software update could have a significant impact on the tablet market. By lowering the price and adding new features, RIM is positioning the PlayBook as a more attractive option for consumers who are looking for a high-quality tablet at a more affordable price point. This strategy could help RIM capture a larger share of the market, particularly among budget-conscious consumers and those who are looking for a device that offers a strong multimedia experience.
Additionally, the ability to rent and purchase movies directly from the PlayBook could make it a more appealing option for users who want a device that can serve as both a productivity tool and an entertainment hub. This dual functionality could set the PlayBook apart from other tablets that are primarily focused on either productivity or entertainment.
Furthermore, the PlayBook’s support for Android applications could attract users who are looking for a device that offers the flexibility to run a wide range of apps. This feature could be particularly appealing to users who are already familiar with the Android operating system and are looking for a tablet that can seamlessly integrate with their existing devices.
Source Into Mobile
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