AT&T is about to launch one of their first Google [GOOG] Android-powered smartphones in the next few days. This new Android handset, the Motorola Flip, appears to be slightly different from previous models released, particularly in its choice of default search engine.
Yahoo as the Default Search Provider
Given that the Motorola Flip with AT&T runs on Google’s Android platform, one would naturally assume that the default search engine on the device would be Google. Surprisingly, this is not the case. AT&T has decided to use Yahoo as their default search provider instead. This decision marks a significant departure from the norm, as most Android devices typically come with Google as the default search engine.
As Google Android is an open platform, AT&T can essentially choose whichever search provider they prefer. It seems they have favored Yahoo for this particular device. While this may come as a surprise to many, it is within AT&T’s rights to make such a choice. However, it is likely that Google will not be particularly pleased with this decision, given their dominance in the search engine market and their integral role in the Android ecosystem.
Possible Reasons Behind the Decision
There are no official details on why AT&T has chosen Yahoo over Google as the default search provider. However, there are several plausible theories. One possibility is that AT&T is trying to maintain a favorable relationship with Apple. At the time, AT&T had an exclusive contract for the iPhone and the new Apple iPad. By opting for Yahoo, AT&T might be attempting to avoid any potential conflicts with Apple, who could view Google as a competitor in the mobile space.
Another theory is that AT&T might have received some form of incentive from Yahoo to make this switch. Search engines often enter into agreements with device manufacturers and carriers to become the default search provider, which can be a lucrative arrangement for both parties involved.
Additionally, this move could be part of a broader strategy by AT&T to diversify its partnerships and reduce its reliance on Google. By aligning with Yahoo, AT&T might be seeking to create a more balanced ecosystem that does not overly depend on a single tech giant.
For those interested in comparing the Android platform with Apple’s offerings, you can check out our article on Android vs iPhone to see which smartphone and mobile platform is best for you.
In conclusion, while the decision to use Yahoo as the default search provider on the Motorola Flip may seem unusual, it is a strategic choice by AT&T that could have various underlying motivations. Whether it is to appease Apple, benefit from a partnership with Yahoo, or diversify its ecosystem, AT&T’s move adds an interesting twist to the competitive landscape of mobile search engines.
via Gadget Venue
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