Earlier today we heard that overall tablet sales had declined in 2016, although sales of detachable tablets, like the Microsoft Surface had actually increased, Apple also launched their iPad Pro in the fourth quarter of 2015.
The news came in a report from IDC and the report also revealed some sales figures for Apple’s new iPad Pro in 2015.
According to IDC, Apple managed to sell a total of 2 million iPad Pro tablets in the fourth quarter of 2015, this was higher than the 1.6 million Microsoft Surface tablets that were sold.
“One of the biggest reasons why detachables are growing so fast is because end users are seeing those devices as PC replacements,” said Jean Philippe Bouchard, Research Director, Tablets at IDC. “We believe Apple sold just over two million iPad Pros while Microsoft sold around 1.6 million Surface devices, a majority of which were Surface Pro and not the more affordable Surface 3. With these results, it’s clear that price is not the most important feature considered when acquiring a detachable – performance is.”
This was the quarter that Apple launched their iPad Pro, so initial interest in the device may be higher, it will be interesting to see how well Apple’s new larger tablet does in the next quarter and whether it is able to outsell the Microsoft Surface tablets once again.
Apple has now released the new 9.7 inch iPad Pro and we compare the difference between the iPad Air 2 vs iPad Pro in our handy guide.
Source IDCFiled Under: Apple, Apple iPad